By applying the strategies listed. and market reports keep you up to date with best practices and current trends in the hyper-casual industry. For instance, if your CPI is over $1, it will be very challenging to reduce it to the $0. This legendary candy-style puzzle game was created in just six months by a handful of people and is one of the first freemium apps to generate over $1 billion revenue. Additionally, we have partnered with GameAnalytics. From my dealings with them the target was $0. As low as possible. When transitioning, it’s crucial to shift focus from CPI alone and prioritize retention metrics. …Tenjin | 2089 seguidores en LinkedIn. By creating engaging CPI videos, you can reach ou. Yousif S. Hyper-casual creatives tend to perform well when they have bright, cartoonish colors. If you look at the cost-per-install numbers that get reported by hyper-casual developers, you usually see numbers like $0. As a result, it’s becoming. Hyper-casual Games CPI, Ad Spend & Retention Benchmark Report – Q4 2022 “🔥 New Report: [From Hyper to Hybrid in 2023] – Check out our latest report delivering crucial industry insights on ad impressions, eCPMs, IAPs, and more!” New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual. The study includes data on CPI, a comparison of Android and iOS marketplaces, retention, and more. Hyper-casual mobile gamers are younger than all users in the mobile game market with an average age of 33, probably under the age of. A level below $0. Recently, Voodoo has been in the news since they acquired an Israeli studio, Beach Bum. You want to choose a snippet of gameplay that clearly shows the game’s mechanics, controls, and goal. Most users play hyper-casual games for 2-3 minutes when they have free time - in fact, the average user session length across all hyper-casual genres is 2 minutes and 39 seconds. 70 the third one, or started 0. At the same time, different networks have different CPI. They don’t require you to understand complex game controls, and you don’t need to “take on the challenge” of the game. Hyper-casual and hybrid-casual games require different KPIs that need to be measured at the various phases of the game development process in order for you to. 35. The country has a 45. Mobile App Development Studio Focused on Mobile Games, AR/VR Solutions, NFT and Branded Games | With many years of IT recruiting experience and access to the best IT personnel, we decided to create Hitberry Games. For example, in hyper-casual markets, CPI is often quite low due to high player volume. The challenge is open to all game developers and invites studios to. The old formula: ‘Launch a game with great metrics in. J. 20 while iOS rose $0. A cell phone poker game app would provide you with the best casino experience. In the fast-paced world of mobile gaming, maintaining a low CPI is crucial when assessing the potential success of hyper-casual or hybrid games. 🚀 HitBerry Games is #hiring right now! Open positions: 🔥 IT Service Manager 🔥 IT Business Analyst 🔥 Marketer 🔥 Game Designer 🔥 Business Development…HitBerry Games | 466 من المتابعين على LinkedIn. Ideally, you should soft launch your game to help test, refine and fix any bugs before the real launch. Cost per 1,000 ad impressions within your app. 6 million – Supersonic Studios. As you probably know, hyper-casual was one of the biggest mobile trends in 2018, and there are still a lot of newcomers in the hyper-casual space globally as evidenced by store rankings so far this year. This is possible if the key metrics (retention and CPI) are met, which is tough to achieve. Jobs People LearningTo take two examples from this year, Run Rich 3D was launched with a 12c CPI but a 5% D7. Bringing transparency and insight into your mobile marketing. Casual Gaming CPI, Overall & by Platform 7 From 2022 to 2023, the average overall cost per install (CPI) hovered around $1. 02 (tier 3 countries) to 0. Jobs People LearningThe CPI is > 1$ so too high to get picked up by a publisher. Hyper-casual games are the latest exciting phenomenon to take shape in the mobile gaming. If you’re thinking about platform choices for advertising casual mobile games, take note. Taking a closer look at the regional breakdown of ad spending in hyper-casual segments, Tenjin found that in Q3 2022, the U. They realised that a hyper-casual classic, Flappy Dunk (left), released in 2017 in collaboration with the studio Acid Cousins, still had a super impressive D7 score of around 20%, despite the years that had gone by. CPI stands for Cost per Install and means how much does it cost you to acquire each new user. Currently, the $0. 44 and $0. Back Submit SubmitCPI (Cost Per Install) The cost of generating one new install : Affected by many variables, such as geography, platform, and device, and is used to determine the price of acquiring a new user. CPI prize. Full Prototype ready for CPI Test 1000 Levels dynamically generated in a smart way Delivery Time. Games. The biggest hyper-casual contest is back, with a $2M top prize, $100K bonus when you publish a game based on a TikTok trend, and even more ways to win. The cost of your CPI will also be linked to the cost of your ad unit. Bringing transparency and insight into your mobile marketing. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. Hyper-Casual Games CPI Benchmark Report - 2018 We analyzed millions of hyper-casual installs to provide the CPI benchmarks you need to succeed in mobile gaming’s hottest. In part one, I defined three general categories that mobile games have been broken down into: casual, mid-core, and hardcore. Hyper casual games are competing on price (no cost), so to get play time you have to be everywhere. The easiest way to calculate the LTV is to multiply your app’s ARPDAU (Average Revenue Per Daily Active User) per your users’ average lifespan. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. 15 on Android. But more importantly, you should start to optimize the gameplay itself. It then opens the door to future testing, adding more content for future tests and, ultimately, global launch. 9 mechanics for hyper-casual games. Để thực sự thành công khi làm game hyper-casual, ta cần CPI thấp và retention cao từ ngày đầu tiên đến 14 ngày sau. Due to the large audience size, small game development studios like Umami don’t need large marketing budgets to. And to find out, you’ll want to run a click-through rate (CTR) test. The COVID-19 pandemic led to an increase in online entertainment usage and a subsequent influx of investment coming from traditional. Bringing transparency and insight into your mobile marketing. This action is called impression. co. Facebook is typically the best place to start - it has a simple integration, it’s relatively fast and cheap to. Hyper-casual competition. 30 $0. test and soft launch titles in cheaper CPI countries such as the Philippines or New Zealand. Keeping these. . Despite high CPI rates, we continued working on metrics like RRD1, which hit 40%; D30, which scored 2%; or playtime of 1500 seconds (25 minutes), which doubled from launch. All 9 0 0 • An examination of CPIs from Q4 2019 to Q1 2020The quick way to find the LTV for Mobile Games. As many of you will know, showing off your game with a great video is absolutely vital to find a big audience. Developments in the AI industry and its current developments can be leveraged by game developers, from ideas, content. The advantages that make testing an important stage in game development process:. S. The first bird - it is definitely targeting Hyper-casual players to help lower CPIs. Hyper-casual CPI - how important is it. Clement , Apr 20, 2023. What metrics of hyper-casual games are important for the release of a potential hit? Usually, publishers of hyper-casual games test product metrics before. A low CPI is essential as it indicates that your game can reach scale and appeals to a broad audience. 1,334 followers. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. Discovering what most resonates with your audience is one of the most effective ways to improve the return on investment (ROI) of your marketing campaigns…Moving to the specific casual games genres, the Lifestyle one shows a much less dramatic difference, it’s $2 for Android CPI versus $2. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. That’s because the goal for hyper-casual games is to reach a very wide audience, so you need to be able to acquire users at scale for low cost. It’s easy to think that inauthentic gameplay could hook users better, which could improve marketability and scale, but it can also harm LTV. 35 CPI is successful for further scale. First, pacing, which is the frequency at which you show an interstitial in your game. 5 billion, these veritable mobile marketing darlings are one of the most successful genres of game apps. 17 to $0. August 22, 2023. Log in Sign up Games Publishing Apps Music Careers Resources. D1/D7: day one/day seven retention rate, the % of players who are still playing after n days. In the fast-paced world of mobile gaming, maintaining a low CPI is crucial when assessing the potential success of hyper-casual or hybrid games. In fact, it creates the illusion of solving a problem and the illusion of a puzzle. 9 (89 ratings) 568 students. By creating engaging CPI videos, you can reach ou. Don’t try to ideate your game’s entire art design from scratch - look at the games in the top charts and use their art to inspire your own game. biz called “The Ascendance of Hyper-casual,” where I dissected the emergence of hyper-casual as a new genre in the mobile gaming space. It's one of the most important stages of game development as it lays the groundwork for the creation of successful and engaging games. This developer was the hyper-casual pioneer, capable of quickly launching variations of popular mobile games. On a serious note, a 68% increase in median CPI on iOS is partly seasonal, but it’s also a sign that the hyper-casual market is maturing. You can read our full findings here. On a global level, people play 2 to 5 games monthly and have around 8 #games installed per device 🤳 Let's find out if the #statistics are right! How many…$30,000 for other Hypercasual games CPI ⩽$0. 42 on iOS and $0. Top 10 Hyper-casual Game Ad Networks in 2022. Deconstructing. 07 cents? My head is kinda on flames right now, any advice or perspective would be awesome to have!Cost Per Install (CPI) Videos are essential for the success of developing and marketing hyper casual games. g. The first three relate to efficiency - the best way to find, build, and test the right concept that has the lowest CPI to streamline the rest of. Tải về ngay hôm nay để khám phá các xu hướng chính định hình nên dòng game này, như CPI thấp, tỷ lệ duy trì cao và. CPI above $0. 6% as well as their propensity to stay long enough to watch in-game ads. Background helpful for gameplay. For Stacky Dash, we started with a version that featured a pale green environment and had a CPI of $0. 20 $0. Hyper-casual games have surged in popularity over the past few years, a trend that will continue into 2022 and move into 2023. Having a $4 CPI does not mean your game won’t be profitable, you would have to look at your retention numbers and ARPU to decide weather or not is worth to keep. 🎨 From hyper-casual games to cutting-edge AR and VR applications, Anna fearlessly embraces every challenge to craft one-of-a-kind experiences. From 2022 to 2023, the average cost per install (CPI) of casual gaming apps worldwide amounted to 0. 91. Hyper-casual puzzle mechanics is implemented referring to System 1 mode. As a consequence, the ad monetization opportunity for hyper-casual games is diminishing 2. What does it cost hyper casual games to acquire users? Cost per Install, Hyper casual games, Q4 2019 - Q1 2020 $0. Because hyper-casual games rely on ads, if your players don’t stick around and play enough of your game, your ARPU (average revenue per user) will suffer. Masterclass #3: How to increase your retention. RT @HomaAcademy: Live in ⏰ 1hr - Hyper Casual CPI - Mailchi. Ashkenazy oversees all aspects of Supersonic, including onboarding developer partnerships, game. Academy Blog Product. Hyper-casual has gone from strength to strength since its inception, with 36 of the top 100 most downloaded games in 2021 considered to be hyper-casual titles. Let’s look at two examples of creatives that decreased CPI using a mix of the tips above. TikTok your way to the top. 5 Tips on How to Pitch Your Hyper Casual Game to a Publisher. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. By unifying spend, revenue, and. 6% as well as their propensity to stay long enough to watch in-game ads. Continuously work on the app store optimization and run A/B testing experiments. 3 based on the results of our CPI Hyper-Casual Benchmark Report. dollars. 4; D1 retention > 35%; D3 retention > 15%This button displays the currently selected search type. 96 to $1. As of this writing, eight of the top 10 free games in the. The most important thing is to find out if users will install the game and to do so almost for free. Rather than. The CPI gap has decreased between Android and iOS and is just $0. Monetization. This relatively untapped market is starting to give hyper-casual developers the opportunity to continue creating engaging core mechanics, while benefiting from hybrid monetisation strategies, such as combining free-to-play and ad-based business. Background familiar and loved by everyone. Below are nine examples of the mechanics you can use to make a highly engaging hyper. 42 on iOS and $0. 28. 50, in-game metrics and LTV tend to be much stronger, like an average D0 playtime of 1200s-1800s. Ashkenazy oversees all aspects of Supersonic, including onboarding developer partnerships, game. It’s also important to emphasize the actions shown in the gameplay with. Casual mobile games have a very low cost per install (CPI). By Lewis Rees, Staff Writer. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. 3 is considered good. Creating Successful Hyper Casual CPI Videos – How Kwalee Helped Longterm Buildbox Creator Leighton Improve His Ad Creatives By George Williams | Buildbox, Game Marketing, Guest Post. The number of downloads of hyper-casual mobile games has grown rapidly since 2018, The market stays relatively stable in terms of downloads currently. How You Benefit From CrazyLabs’ Industry-Leading Trend Report. Gameplay and mechanics Slice it All! is a pretty straightforward runner - your overall objective is to get your knife from point A to point B without falling off the. Rating: 3. Top 10 Hyper-casual Game Ad Networks in 2022. It’s easy to think that inauthentic gameplay could hook users better, which could improve marketability and scale, but. Summary. Today the so-called hyper-casual market is highly competitive, but there is a clear king of the app store, Voodoo, which recently received $200 million from Goldman Sachs to solidify their place on the throne. Cạm bẫy của Hyper-casual dành cho người Thiết kế Game. 9 out of 5 3. 60 $0. Failing a test can be a hard pill to swallow - we know it’s true. 1. We’ve finalized our annual hyper-casual benchmark report that you can download below. Casual games became more popular in the region with a 125% download increase on Android, a 152% ad revenue increase on Android, and a 30% increase on iOS. In case something is wrong, certain colors must be replaced or adjusted accordingly. It contains a concrete and practical guide on how to create effective and engaging game art in hyper-casual. 28. Just. Use colours with common associationsCPI can vary greatly across verticals and between genres within the same vertical. A low CPI means that your game has found an audience of players and looks interesting enough from its video to encourage lots of people to download it. Studio Community Director - HOMA. According to the new study by Tenjin and GameAnalytics, cost per install in hyper-casual games reached an all-time high both on Android and iOS in Q4. Zombie Defense demonstrates how a hyper-casual game can become a successful hybrid-casual game by addressing its marketability challenges since ideation. According to market data specialist Newzoo, the biggest revenue-generating genre on #mobile in 2023 thus far has been #RPG 🤳 The popular genre is then. With an expensive CPM, an expensive CPI is normal, but if a non-paying audience has an expensive CPI, it’s bad news. UPDATE: We’ve released a new benchmark report here for 2022. When expanded it provides a list of search options that will switch the search inputs to match the current selection. This MVP had a $0. Now, knowing Voodoo, when they test a game they're going for mass market appeal and a low cpi. When you go to mid-core, the CPI numbers start from a few dollars, reaching up to $20 per acquired player. 4mo. This button displays the currently selected search type. Bu videoda cidden çok sevdiğim filmleri konuşuyoruz!Giriş 00:00Gerilim 00:36Bilim-kurgu 01:41İnanılm. However, this doesn’t mean that the genre is dying, contrary to various past forecasts. 1. Hyper-casual CPI, Ad Spend & Retention Benchmark Report - Q4 2022Publishers buy ads and sell them inside games, but the App Store and Google Play Store are fighting against ad monetization and preventing other companies from tracking users. Ideally, you should soft launch your game to help test, refine and fix any. . In the mobile gaming industry, casual and hyper casual games are prevalent on app stores. went from prototype to worldwide hit, including the ideation process, how to modernise an existing hyper-casual mechanic, and five top tips on how to reduce CPI in runners. Clement , Apr 20, 2023. This graph shows the number of hyper-casual prototypes and commercial releases each year. 3 in December 2021 to $8. My Hybrid-Casual GamesHow to improve ad performance using creative and site dataWe are excited to be attending Pocket Gamer Connects in London on Jan 23-24 2023! Do you want to connect at the event? Reach out to Heelin Kang, Customer…Mood Games grows Traffic Jam Fever into a profitable idle clicker hit with Supersonic. Tenjin, the growth platform for mobile app marketers, has shared its Hyper-Casual Benchmark Report for Q3 2022. However, as CPIs have risen and costs of scaling with them, this no longer holds true. CPNU: cost per new user, your marketing spend divided by the number of users that send a start event in your tracking. [3 Key Points for Hyper-Casual Game Background Design] Background emphasizing the main characters and objects. The report sheds light on the changing landscape of the hyper-casual business, emphasizing the need for developers to adapt to the market’s shifting dynamics. . Usually, hyper-casual game publishers test product metrics even before developers start making the actual game. 25$ - 0. With over 7 years of experience in the game development industry, I started out as an artist and have since honed my skills in management, marketing, and game design to understand what it takes to create hit games. The campaign’s low CPI in combination with the creatives’ high IPM is what increases buying power within an ad. 2019 was another year when hyper-casual games dominated app stores’ top. 02, whereas the US has the highest CPI of $0. For example, after the prototype passes the initial CPI test, publishers will then track more metrics that must meet certain benchmarks. Plus, you will find the ranking top ad networks by ad spend and ad revenue. 5 – $6 per 1,000 views. So in this post, we’re going to look at why that’s true, and how to make it happen. A low. 059 follower su LinkedIn. Make your creatives feel playable to give your audience an understanding of how they would feel playing your game and tempt them to install. Главная: Приветствие. Hyper-casual is becoming very crowded > CPI is going up. Key Signs of Successful Testing. Report this post Report Report. Hypercasual games gave me the opportunity to become a creative director and reach my full potential. 如果 cpi 处于这一区间，您就可以着力于游戏本身（例如改进用户留存和游戏时长等游戏内指标），而不仅仅是关注如何降低 cpi 了。 在 SDK 广告网络上，还需要对原型的 IPM（每千次展示的下载量）进行监控，游戏的 IPM 越高，其吸量程度就越强。🎨 From hyper-casual games to cutting-edge AR and VR applications, Anna fearlessly embraces every challenge to craft one-of-a-kind experiences. Hyper-Casual Benchmark Report 2021. 02 CPI for Android and $0. Duration. 5 to 4% for games in general; CPI: from 0. which had a huge impact on user acquisition and increased the CPI (especially in the hyper-casual segment), while the LTV just didn’t catch up. Median CPI (Cost Per Install) for the genre hit an all-time high on both Android and iOS with Android rising $0. For hyper-casual creatives, choosing the right gameplay to show is key. For example, casual games, such as puzzle or arcade, may have a lower CPI compared to games in the mid-core or hardcore genres, such as strategy or role-playing games, due to the broader appeal of casual games. 5. Để thực sự thành công khi làm game hyper-casual, ta cần CPI thấp và retention cao từ ngày đầu tiên đến 14 ngày sau. Bold and optimistic colors tend to perform better in hyper-casual games and lead to lower CPI. 23. 10 or $0. 40 and in-game metrics were hitting the right benchmarks that proved the game had potential. 40. Since launching in 2013, the Paris-based company has published over 100 mobile games, with more than five billion downloads and 300 million monthly active users. 53 for iOS CPI against only $1. If your competitors are only tracking CPI, measuring LTV can give you a competitive advantage. 25 or less and D1 retention >30% (Facebook, iOS/Android, US) CPI prize. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. But a $1. Return on ad spend (ROAS) rates increased from. Archero is a game that combines a hyper-casual core gameplay experience, with a more role-playing game (RPG) like meta game with an elaborate in-game economy. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. 5 to 4% for games in general; CPI: from 0. UPDATE: We’ve released a new benchmark report here for 2022. “While tracking the games in the top hyper-casual charts, I saw there was a trend for maneuvering characters’ limbs into certain positions. By unifying spend, revenue, and. It is based on several psychological experiments presented by professor. 00 APAC EMEA U. For example, casual games, such as puzzle or arcade, may have a lower CPI compared to games in the mid-core or hardcore genres, such as strategy or role-playing games, due to the broader appeal of casual games. 40 on android and iOS, respectively. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. This has to do with time-lapse tapping mechanics, which have proven. We analyzed $48 million of paid installs across 36 countries to give mobile game publishers everything they need to launch, scale, and optimize their hyper-casual portfolios. If your creatives don’t attract users and have a low CPI, it will be extremely difficult for your game to climb the charts affordably and quickly. 19. Think about the last mobile. 5. 2023. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. In the US, advertisers were expected to pay afterwards from $10. Casual games became more popular in the region with a 125% download increase on Android, a 152% ad revenue increase on Android, and a 30% increase on iOS. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. The quality of each step can be assessed with the following metrics. Developers are invited to test their game ideas to win a minimum guarantee of $300,000 with 60-day free trial of App Annie Intelligence . 25 - $0. Gabriel Oltarz. That will get you a first estimate of the LTV for your mobile game. Before you start to develop hyper-casual games, it is essential that you learn the mechanics used to make them work. Our game Escalators saw the multiplier mechanic trending in the top hyper-casual charts and integrated it into gameplay, which helped lower CPI from $0. We were delighted to be joined by Rabia Dincer, publishing manager at YSO Corp, as she presented their approach on how to launch a hit hyper casual in less t. Once you have this basic build of your game, you can upload it to the app store and start a new round of testing. Back SubmitNew case study alert 🦋 Metajoy, puzzle games development company, based in Chengdu, China, partnered with Tenjin to help them with marketing analytics and…On each episode of Homa Hangouts, we talk all about Hyper Casual, Arcade Idle and Hybrid Casual game design & check out some of the freshest new game release. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. The full report can be found here. HitBerry Games. How to generate low CPI concepts in hyper-casual. The UK’s eCPM rates were twice as lower, hovering around $5. The competition will start on October 10th, 2021, and finish on December 10th. Conversion rates of the App Store for hyper-casual games are: CR: From the store page visitors to installs, the CR benchmark is from 20 to 30%; CTR: from an impression to the click, the CTR benchmark goes from 2. After polishing the mechanic further and building out the game, it went on to reach top 20 on both app stores while maintaining profitability. A good CPI for hyper-casual games is <0. Mar 18 2023. By unifying spend, revenue, and. 63. Tenjin | 2,085 pengikut di LinkedIn. If you don’t know what we mean by that, it’s time for you to try Cat Escape! I. Hybrid-casual is a strong new market segment driven by consumers, who have started engaging more with casual or midcore games over the last 12 months. In 2022, we found that users heavily downloaded easy-to-play hyper-casual games, with this gaming category driving almost 25% of all downloads of the top games analyzed. Bringing transparency and insight into your mobile marketing. Let’s look at two examples of creatives that decreased CPI using a mix of the tips above. How to calculate CPI, CPC, eCPM and more. It refers to the percentage of returning users who have played your game over a period of time since installing it. 2. All developers entering the challenge will also receive a. Our brains are wired to understand and solve problems as quickly as possible, and keeping your video creative simple, clear, and engaging ensures. Our analysis of $48. Therefore, make sure to take a look at the genre benchmarks and use the techniques you can apply for getting the most out of your mobile game. 28. 4. Bringing transparency and insight into your mobile marketing. Only 1 from a total of 7 had a D1 retention over 38%. To get started, all you need is a game idea and a simulated video of its future gameplay. 25 Facebook; D1 35%; $500 for submitting 3 game tests to the CLIK; no KPIs; $1200 for submitting 7 game tests to the CLIK; no KPIs; The challenge is already available and mobile game developers are invited to apply. Our company is made up of driven, passionate people who bring their unique. I tested several HC (Hyper casual) games partnering with a publisher. In an early version of the game’s creative, a couple is shown with the. 10 $0. Country and Network CPIs • Columbia is the most cost-effective country for purchasing hyper-casual installs with a $0. Despite an initial rejection by publishers due to high CPI in the United States, the game is now optimized, has a significant share of its player. Vì game hyper-casual phụ thuộc phần lớn vào Ad, nếu người chơi không ở lại và chơi đủ lâu, thì chỉ số ARPU (bình. Typically, the best way to achieve an eye-catching and satisfying video is through creating a ‘wow’ moment, which can help make the players continue. But it differs across platforms. Tenjin | 2,115 followers on LinkedIn. CPI. 05 to $0. Essentially, you get the low/medium CPI hyper casual games tend to have, but strong engagement and retention metrics that are more common among mid-core games. But. Our game Escalators saw the multiplier mechanic trending in the top hyper-casual charts and integrated it into gameplay, which helped lower CPI from $0. This episode is part one of a three-part series focused on designing, monetizing, and. 98 U. How to make a successful hyper-casual game. Lesson 1: Test your idea’s marketability before you even start making the game. Start making hyper-casual games today. Factor in some ad revenues and you're talking about the most dominant category in mobile gaming. With the CPI hopefully as low as it is already, it’s more important to focus on making game improvements than adjusting your video creatives so you can see that the game generates enough engagement over time. Enjoy a world-class gaming experience with some of the best Real Money Games on MPL! Card GamesFrench publisher Voodoo announces hyper-casual development competition. 2 CPI is pretty valid and on point for the industry for. “Previously, with hyper-casual games and their low CPI, money could be recouped within 4 days, sometimes even within 2 days. 4S Games turns Camo Sniper into a chart-topping puzzle game with Supersonic. Tenjin | 2,063 من المتابعين على LinkedIn. 25) also gets publishers like us very excited! Video RequirementsUsing ChatGPT in hyper-casual game development in the future. Here are four main sub-genres that warrant Moonee attention when brainstorming new game ideas. During the months of April, May and June, the market reached 4. However, the landscape has changed. Moonee shared a helpful article on Hybrid Casual & Hyper Casual Gaming: The New Wave – Q3 2023 Market Trends. While Europe generally has lower eCPM (cost per 1,000 ad impressions), it has lower CPI (cost per install) and higher session lengths. Why CPI is especially important when it comes to hyper-casual games? The reason goes down to the peculiarity of such games. Hypercasual games have a significantly lower cost per install (CPI) compared to other genres.